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Via Jon Waraas, an image that originally appeared on SEO Researcher, with the click rate for different positions occupied in the search engines. While it can’t be an exact science and the click rate can be influenced by the way a title is written, whether it’s with capital letters or not, and so on, it can still give you a good idea of what you can expect.

I remember something similar appearing some time ago, based on the leaked AOL data, but I can’t find it right now. If they’re different, it would be interesting to compare. This one seems to be old as well, as SEO Researcher hasn’t been updated in a long time.

As you can see in the pic, aiming for the 1st place in the search engines is always worth it. Don’t settle for number 2. First place can mean that over 50% of those that search for a keyword click on your link, while only 13% might click if you’re on the second place.

If you’re wondering why number 10 gets more clicks then 9, it’s because it’s closer to the next page link, where people go directly if they can’t find what they’re looking for in the beginning of the results page.

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