In a previous article, I’ve talked about making money with mini-sites using the 19Pages CMS, because of how easy it is to setup and use.

However, there are some cases when a WordPress installation is better.

Before you start that mini site, look at its topic and see if you might want to expand it into a full blog or a community in the future. Personally, I look to see if I might enjoy writing on that topic, how many keywords I’m targeting and what’s their traffic potential. If a mini site has 10+ articles and a traffic potential of at least 1000 visitors/day, I’ll usually go with WordPress.

This way, if the mini site takes off and starts bringing some serious traffic, I’ll just replace the static front page with a regular one that displays the latest blog posts. All the other articles that were posted on page remain with the same URL and Search Engine traffic.

I can then work on converting that traffic to subscribers and also take advantage of other income possibilities that are available only to blogs (like PayPerPost or ReviewMe).

The bad part is that it’s no longer passive income, but for topics that you feel might have potential for more, it might be worth it. Even if you don’t like the topic, you can always hire someone to write 15 articles/month for ~$60 and post them every other day. With the extra page views and advertising opportunities brought by a blog you should be able to cover the extra $60/month in expenses. And since someone else writes the articles, you can concentrate on getting those visitors to click the RSS button.

How To Make A Mini-Site With WordPress

Once I have the WordPress installation up and running, I usually go through these steps for the mini-site:

reading

  1. Change URL structure to SE friendly URL’s from Options/Permalinks
  2. Change the settings of the articles not to receive link notifications from other blogs and not to allow comments (so I don’t have to deal with spam), from Options/Discussion. Also at Options/General I choose for users to be registered to comment, but I don’t select the option for anyone to register.
  3. Create a page called Index
  4. Go to Options/Reading and select Front Page displays: A static page. At the static front page select the Index page you previously created. This will be the front page of the site. (screenshot above)
  5. Delete from the sidebar anything that makes it look like a blog: Categories, Archives, Latest posts, RSS feed button, Latest comments, etc. Leave only the code that shows the static pages. Or, you can use a widget sidebar and include only the Pages widget.
  6. Download and install the All In One SEO Pack. Setup the front page title, description and keywords, and at the title format section delete the %blog_title% part from each line. Also, put noindex for categories, archives and tag pages, since you’re not using posts for the mini-site.
  7. Create Pages and write your articles in them.

From WordPress Mini-Site To Normal Blog

  1. At Options/Discussion and Options/General, set up the options back to be able to receive link notifications and comments.
  2. Go to Options/Reading and select Your Latest Posts.
  3. Copy the text from the static Index page, delete it and paste it into your first normal blog post. Or you can write a new text for it.
  4. Copy the WordPress theme again so you have categories, archives and whatever else it initially had. Or if you used widgets, add the rest of the widgets.
  5. Take out the noindex for archives,categories or tags from the All In One Seo Pack admin page. Depending on your permalink structure and if you use tags or not, you can keep noindex for one or two of the available options.
  6. Start posting.

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